SEO is one of the search methods to improve a website and it is one of the methods that have changed the most in recent years thanks to the large updates that have been placed on them. Search engines have two factors on which it is based to position a web page, it can be said that there are two basic factors (authority and relevance) authority: it is basically the popularity of the web, the more popular it is, the more the value of the information that said the page may contain, for each user who shares the page or their said information, the more useful it will be. Relevance: this is the relationship that a page has compared to a given search, at the beginning of this it is simply that a page contains a lot of times the search term, this change is now based on hundreds of factors to determine this. SEO (Search engines), the importance is to make your website more useful for both users and search engines, SEO (Search engines), is necessary to help search engines understand about what each page is about and whether or not it is useful for users. This is the best way for your users to find you through searches in which your website is relevant, the best way to reach them is through a search engine. The operation of SEO (Search engines) can be said that this search engine can be summarized its operation in two words (crawling and indexing) Tracking: A search engine traverses the web crawling with what are called “bots” which travel all the pages through the links, from there comes the importance of the structure of the links, they go from one link to another and collect data about those web pages that they provide to their servers. The tracking process starts with a list of web addresses from previous crawls and sitemaps provided by other web pages. A fact Bots are especially attracted to new sites and changes in existing webs. It is the bots themselves that decide which pages to visit. Indexing: Once a bot has crawled a website and collected the necessary information, these pages are included in an index, they are ordered according to their content, their authority, and their relevance, so this will make it easier for them when we do querying the search engine will make it much easier for you to show us the results that are most related to our query. At the beginning of you can say that the search engines were based on the number of times a word was repeated. Today they are more sophisticated and base their indexes on hundreds of different things. The date of publication, if they contain images, videos or animations, microformats, etc. Now they give more priority to the quality of the content. Once the pages are crawled and indexed, the time comes when the algorithm, the algorithm, acts: algorithms are the computer processes that decide which pages appear before or after in search results.
Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement.